Gaza residents who have lost family fear more destruction as ground assault looms By Reuters

GAZA (Reuters) -As Israel prepared on Sunday for a ground assault on the Hamas-controlled Gaza Strip, Palestinians who have lost numerous family members in air strikes were bracing for more destruction if Israel hits back on an unprecedented scale on its territory.

Um Mohammad Al-Laham sat next to her 4-year-old granddaughter Fulla Al-Laham, who lay in a Gaza hospital which like others is operating on low supplies of medicine and fuel.

She said an Israeli airstrike hit the family home, killing 14 people including Fulla’s parents, siblings and members of her extended family.

“All of a sudden and without warning, they bombed the house on top of the residents inside. No-one survived except my grandchild Fulla. May God cure her and give her strength,” said the grandmother, who has witnessed many wars between Hamas and the Israeli army over the years. She says this is the toughest.

“Fourteen people martyred, no-one was left except Fulla Saeed Al-Laham. She doesn’t talk, nothing, just lays in her bed and they give medicine.”

One other 4-year-old child in the family had also been left with almost no relatives, the grandmother said.

Israel has unleashed the heaviest air strikes ever on Gaza in retaliation for the biggest attack on the country one week ago by the Palestinian militant group Hamas since the 1973 Arab-Israeli war.

Israel has vowed to annihilate the militant group Hamas in retaliation for a rampage by its fighters in Israeli towns eight days ago in which its militants shot men, women and children and seized hostages in the worst attack on civilians in the country’s history.

Some 1,300 people were killed in the unexpected onslaught, which shook the country, with graphic mobile phone video footage and reports from medical and emergency services of atrocities in the overrun towns and kibbutzes.

Israel has responded with the most intense bombardment Gaza has ever seen, putting the small enclave, home to 2.3 million Palestinians, under siege and destroying much of its infrastructure.

Israel has told Palestinian to leave their homes and move south.

Hamas urged people not to leave, saying roads out were unsafe. It said dozens of people had been killed in strikes on cars and trucks carrying refugees on Friday, while medics, Hamas media and relatives say whole families have been killed in the air strikes. Reuters could not independently verify these claims.

Some residents said they would not leave, remembering the “Nakba,” or “catastrophe,” of 1948 when many Palestinians were forced from their homes during the war that accompanied Israel’s creation.

Israel has intensified its bombings across Gaza City and the north. Gaza authorities said more than 2,300 people have been killed, a quarter of them children, and nearly 10,000 wounded.

Rescue workers searched desperately for survivors of night-time air raids. One million people have reportedly left their homes.

The expected Israeli ground offensive combined with the air strikes themselves have raised fears of unprecedented suffering in the narrow, impoverished enclave.

Witnesses in Gaza City told Reuters the Israeli offensive had forced more people from their homes. Gaza’s largest Shifa hospital was overcrowded with people who had fled their houses.

“We are living the worst nightmare of our lives. Even here in the hospital we are not safe. An air strike hit in the area outside the hospital around dawn,” said a 35-year-old woman who declined to give her name.

Taking the road to southern Gaza, which is considered safer, has become more difficult as several people who had made the journey say Israel continues to bomb around it.

Ashraf Al-Qidra, spokesman of the Gaza health ministry, said 70% of the people in Gaza City and the north of the strip are deprived of health services after the Palestinian refugee agency UNRWA evacuated its headquarters and suspended its services.

East of Khan Younis in southern Gaza, where hundreds of northern residents have fled to, some locals cooked for displaced people, using firewood to prepare 1,500 meals of meat and rice donated by residents.

“We used to cook on cooking gas for the first two days but we are running out of gas, so we are cooking on firewood,” said Youssef Abu Assi, one resident helping out.

Five Reasons Why a Small Business Needs a Big Website

In Today’s digital market, Small businesses/startups need to have a commercial website. This investment will not just build their brand value but assist in long-term profits, business growth, client generation & loyalty.

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Small business,Five Reasons Why a Small Business Needs a Big Website Articles is in need of three things to be big, one being the time, another money and third expansion infrastructure. But what if you have a virtual platform to have it all? Think! According to Bridget Weston Pollack–” If a company or a small business doesn’t have their presence on an online platform, they are lacking plenty if their potential customers who would have been by now, shopping on their shop store! “

So, here we list out 5 reasons why your small business needs a big website-

CUSTOMER BASE:

‘Sasti Website’ surveyed and found that having a website has made it extremely convenient for at least 88% of small enterprise companies to deal with their customers. Also, they agree that it makes it really easy for their consumers to find them and hence for them to have their customer base boosted. A website is that informative channel through which your customers come to know about what all you have to offer, what’s your ratings and credibility etc. As the online competition has gone on to become cut-throat today, the business environment suggests that content is the key to your customer base. As comprehensive and relevant the content would be, so will be the increment in the customer base. Also, in the current business environment, Google has changed its ways. Now, its altered algorithms help searchers find their results better. Ahead of it, it pays reward to sites that bring in that helpful content to help its searchers. So, now you know how having a website works wonders for your customer base.

CREDIBILITY BUILDING:

Of course, every business loves having their brand presence on a larger pedestal. But that takes up time, space, and of course a huge sum of money. And all these are extremely unaffordable for small companies! What’s the way out then? Definitely a relevant website! If you have a website, you can have an online brand presence with the least amount incurred on the same. Also, such viable options for small business provides it with a room to compete with other business giants in the market. This provides you with a chance to soar high in your initial years in the industry! A recent data reveals that 84% of Indians in business believe that not having a website makes you go oblivious in the digital market. At times, companies think having a social media page is more than enough! But that is not at all the case. The need of the hour is to hold on to the marketing concept instead of the seller concept. Through a social media page, you only speak one way about your services. But with a website, you have reviews, ratings, customer support services. To conclude it up, you have an entire business online if you have a website. And by a social media page, you merely present one gist of your business.

POTENTIAL CUSTOMERS:

Having a successful business running online makes it quite easy for your company to fetch in new customers. These new customers in terms of business are known as potential customers. In a business environment like that of today, one can’t afford to reach out to customers through conventional ways of marketing e.g., direct mails or newspaper ads. Not just that they have a limited outreach but also that they are extremely unreliable with respect to their return on investment (ROI). But once you are present online with your brand, you know it really well that you will get maximum exposure with a minimum amount spent. And for a small business, that’s where they find a chance to have an edge over the business giants. Also, on an online platform, you have transparency to evaluate your results. You can check really well whether your company is attracting a plethora of customers or not. Above all it’s not just about fetching in the new set of customers, but also retaining the pre attained ones. In order to retain them conveniently, you have to give an after-sales service like none other. And that is best done by emotional selling! But how will you do this, for a gamut of consumers all at once? So, one fine way to do this nicely and to manage them all at once is to have an online outreach through your website. Also, now that you have a website, it becomes a task of a jiffy to update your services! You do not have to send catalogs or notices to your customers regarding the changes. Just update it up online and focus on other priorities of your business.